195 ad cuts from one production drive. No reshoots.

the run, applied to Fanatics

Ten drives in. 195 finished cuts out. No reshoots.

1. 01Read the accountA production company had already shot the Livvy Dunne campaign. Hard drives of scripts, BTS, lifestyle, and b-roll, unsorted.
2. 02Read the categoryThe placement map defined the competitive read: what the buy needed across feed, retargeting, and every aspect ratio.
3. 03Read the customerThe footage itself was the customer corpus: candid lines and moments worth opening an ad with, surfaced by the agent pass.
4. 04Make the planHook-driven cuts for the feed, stringouts for retargeting, planned against the placement map before cutting began.
5. 05BuildThe agent did the first pass over the drive. Every cut was then made by hand against what it surfaced.
6. 06ScoreOnly moments that earned their place got mastered. No filler cuts shipped to pad the count.
7. 07Launch and learn195+ finished cuts from one drive, re-mastered across every placement. No one went back to set.

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