Miru Studio. A boutique performance creative studio for DTC brands, led by Mike Dewey.

Aera
Aera
SEEQ
Aera
Fanatics

“I never had to check in week to week. I trusted the work would be high-quality and on brand, with a lot of intention behind it.”

Creative Director, Aera

how it works

Read everything first. Make the bets on evidence. Finish every ad by hand.

01020304050607 AccountCategoryCustomerPlanBuildScoreLaunch The weekly loop every account, every week
  1. 01Read the accountThe system reads every ad you're running. Longevity is the tell.
  2. 02Read the categoryThe same sweep across every competitor. What they sustain and what they miss.
  3. 03Read the customerReal customer language, mined at scale. The gaps live here.
  4. 04Make the planScale the proven. Adapt what works elsewhere. Create from the gaps.
  5. 05BuildEvidence picks the bets. People make the work.
  6. 06ScoreScoring agents grade every ad against your brand. Losers die before a dollar is spent.
  7. 07Launch and learnResults feed the next read, and the wheel turns again.

why we exist

There are two ways to get bad ads.

The AI ad tool

500 cheap ads from one photo, fast. Brand-blind, no judgment, noise at scale. Your brand pays the long-term cost of the shelf full of it.

The big performance agency

Too many brands on file, a junior pod on yours, the brand book unread. You're 1 of 100 accounts.

Miru sits in the gap. AI reads the data and understands what's working. Human creative and judgment keep every ad polished. A small roster, senior attention on all of it.

pricing

One audit, one retainer. No tiers.

Creative Audit

$1,000

A scored read of your last 60 days of Meta creative. Credited in full toward month one.

  • Up to 30 recent variants reviewed
  • Scored on hook, framing, brand-safety, format
  • 5 to 10 specific fixes with examples
  • Deck plus a 45-minute walkthrough
book the audit · $1,000
The Retainer

$5,000/mo

The studio running your paid creative function. A creative director on every cut, everything turned on.

  • 30 finished cuts a month across 5 to 7 concepts
  • Library mining and pattern surfacing
  • Generative fill where it sharpens the work
  • Every variant scored before it ships
  • Weekly call. Month-to-month, no minimum.
email the studio

the studio

Senior on every account. No junior pod, no account managers.

Miru Studio is built around creative director Mike Dewey. Every account is directed by him and produced by a tight senior bench and the studio's production system. Copy, design, editing, AI generation, and 3D, all under one roof. When the answer is real footage, the studio has the connections and production resources to scope and direct the shoot day: product, founder, customer story. The roster stays small so it stays that way. hello@mirustud.io

contact

Send the account. We'll tell you what we'd do with it.

One reply from Mike, not a sales sequence. If it's a fit, it starts with the $1,000 audit. If it isn't, you'll hear that instead.

Goes to hello@mirustud.io. One reply, usually within a business day.