Positioning rewrite. 142 video deliverables. Six months.

the run, applied to SEEQ

The audience already existed. The system to compound it did not.

1. 01Read the accountThe paid ads were lifted organic posts: no hook isolation, no theme separation, no way to read what carried the funnel.
2. 02Read the categorySEEQ started the clear-protein conversation. The read was the adjacent sets it would be compared against at scale.
3. 03Read the customerThe TikTok comments were the research corpus: real objections, real language, never used in a paid ad.
4. 04Make the planSix themes, each aimed at a distinct audience and decision moment, each with its own static set.
5. 05BuildA founder podcast shot in one day, mined line by line. Each line that earned a stop became its own opener.
6. 06ScoreEvery hook through a brand-trained scoring pass: does it sound like SEEQ, does it earn the watch, does it set up the close.
7. 07Launch and learnEducation cuts and founder openers pulled ahead inside three cycles. The system ran itself by month four.

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