A 200GB Fanatics drive. A footage-triage agent. Hook moments ranked before a human pressed play.
[ Hypothesis ]
Most production drives are 90% noise. An agent can mark the 10% worth cutting before an editor scrubs.
[ 01 ] · What we did
Fanatics handed over a hard drive from a Livvy Dunne campaign shoot. Hundreds of clips. Scripts, behind-the-scenes, lifestyle, b-roll.
The workflow ingested the drive, scanned every clip, and surfaced hook candidates with timecodes: a name said clearly, a moment of surprise, a tight quote, a usable b-roll beat. Each one ranked by hook strength so the editor opened a short list, not a haystack.
[ 02 ] · The result
200GB
Raw drive
scanned
47
Hook candidates
surfaced
18
Cuts shipped
to the ad library
The editor cut from a pre-ranked list instead of scrubbing for usable moments. The candidates that didn't make the library still earned their slot. The misses taught us what the agent was reading too generously, and we tightened the criteria for the next pass.
When production hands you the drive, you don't have a week. You have days.
[ 03 ] · Why it matters
The drive shows up, the deadline is days away, and the first three days disappear into scrubbing. Move that to the agent and the editor starts on the third day already cutting. Same timeline, double the output.